US - The National Pork Board is retooling its communication strategy to target a new generation of consumers living in an age of modern technology, Bruce Cochrane reports.The Pork Checkoff-Marketing to the Generation M was among the topics discussed yesterday (8 June) as part of World Pork Expo.Bill Even, the CEO of the National Pork Board, says the organization is currently involved in a massive overhaul of its entire digital strategy, from its web site to social media to how it communicates with the public and with producers.
布魯斯·科克倫(Bruce Cochrane)寫道，美國國家
豬肉委員會正在重新組建它的交際策略，它把目標定為生活在現(xiàn)代科技下的新一代消費者。豬肉基金會對年輕一代的營銷策略是世界豬肉博覽會在昨日討論的主題之一。國家豬肉委員會首席執(zhí)行官比爾·埃文(Bill Even)稱：“機構(gòu)正在對整個數(shù)字化戰(zhàn)略進行大型整改，從網(wǎng)站到社交媒體，包括它與公眾以及生產(chǎn)商的溝通方式。”
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